Do You Feel Lucky?
People have been gambling for about as long as there have been people walking on this planet. Eventually gambling evolved into formal gaming houses — “Dens of Iniquity” where patrons could satisfy most of their vices. Later, thanks largely to mob hit man, Bugsy Siegel, casinos were born in the Nevada desert. Then, the Internet gave us virtual casinos. With more people gambling online, the casino lobby twisted the arms of politicians to outlaw online gaming in the U.S. leaving Europe and South America to keep online gambling sites afloat.
It’s easy for the mind to drift to the subject of online gambling when one is desperate for money. You’re broke and you think, maybe I’ll try my luck. So you start trolling the Internet for online gambling sites.
Which brings us to luckystudcasino.com. It’s not really a casino, per se. Actually if you look at the site, it seems to be an affiliate site for another site — a Europe-based online casino, partycasino.com, a virtual casino offering “160 different games” or something like that. You can gamble with play money or with real money. The Lucky Stud Casino website has minimal content, just a few brief articles and a link that takes you offsite. The layout of the site is a variation of a Google Sniper site. A couple of articles about the history of gambling. One article about the legal status of online gambling in the U.S., an article about celebrity poker players and a pre-sell article pitching Party Casino.
Does This Look Like a Sports Reporter?
This is a picture of Melanie Collins. Melanie is a sports reporter.She’s a hottie, no doubt about it. You’d have to be dead not to see that. Remember when sports broadcasters were all balding, middle-aged, has-been ex-athletes? Now they all look like bikini models. Hanna Storm. Erin Andrews. Now, Melanie Collins. She got her start as a weather girl for Accuweather. Amazingly, she’s just a few years out of college where she majored in Sports Journalism. She graduated from Penn State, so she’s probably reasonably intelligent and obviously ambitious. And she might even be very good a what she does. But who cares? Sports reporting is just about the lamest form of journalism next to entertainment journalism. The point is, she’s attractive and she makes horny guys glue their eyes to the TV.
She looks more like a cheerleader than a reporter. From a marketing standpoint it makes sense to have someone this attractive covering sporting events. Afterall, sports reporters are so annoying. They add nothing to one’s enjoyment of the game. Hell, whenever I watch a game, I have to put the TV on mute. The great thing about Melanie is it doesn’t matter if you have the volume turned down, you can enjoy looking at her.
Border’s Reality
Barnes and Noble’s greatest fear is now Border’s reality as the last of its megastores prepare to close forever. In its heyday, Border’s was a living example of Social Darwinism as it killed off mom and pop indie book stores one by one.
But then, it became the endangered species as online e-tailers overtook the brick and mortar behemoth with deeper discounts, higher volume and better overall customer service. And let’s face it, an online book store doesn’t have to run a real store in a shopping center. It doesn’t have to deal have to pay cashiers, or stock people or hire managers. It doesn’t have to spend as much on advertising. And it can drop ship books directly to its customers. On those terms, an online book store doesn’t have to be Amazon to compete with its offline counterpart. Hell, it can even be an unknown site in Canada.
Of course, Border’s failed for many reasons, not just because of the Internet and the rise of the e-book. Border’s was horribly mismanaged. Indeed, if the Border’s closest to my location is any example of the way the rest of the chain was run, I am surprised they lasted this long.

