As someone who’s often lamented that mainstream publishers seem more interested in investing their time and money in producing low-rent crap rather than quality literature, my curiosity was piqued earlier, reading Robert McCrum’s piece in The Guardian book section, "The best and worst times for publishing.
McCrumb refers to individuals such as myself as a "New Elitist" and points out, quite correctly, that lowbrow and highbrow culture has always coexisted. I don’t think anyone, including us new elitists, are really arguing that there was ever a time when this wasn’t so. What I (and those like me) are saying is that it’s become a factory-industry in which low-grade product such as the big multi-book celebrity book deals which seem to be announced daily by some industry hack are getting all of the juice while quality literature gets almost no play at all unless a previously unnoticed book catches on despite its handicaps.
What does it say about our culture when a talent like John Edgar Wideman publishes his latest short story collection through Lulu because he feels he’s being dissed by traditional publishers? We’re talking about a noted award-winning literary author. Yet, Hillary Can’t-Sing-Can’t-Act-Can’t-Write Duff can get a multi-book deal based on nothing but her manufactured celebrity.
Does it really make me an elitist to suggest that there’s a difference in how lowbrow and highbrow literature "coexisted" in the 1500s and how it coexists today? Now, I’m not going to say that what’s happening today is necessarily a bad thing for literature in the long run — I honestly don’t know what the long-term implications of current realities are, but I think it is a bad thing for traditional publishers —I’m fairly certain. If big publishing continues to pursue these kinds of book deals, how much longer can they sustain their sinking ship? How much longer before most of the Widemans are using companies like Lulu and Booksurge and Author Solutions to bring their works to market instead of dealing with corporate media types who continue to insult readers and real writers alike?
You think I’m kidding? Well, here’s one final thought: McCrumb argued in an earlier posting that the gatekeepers of traditional publishing are still necessary. The function of so-called gatekeepers is to maintain a certain level of quality in what is published. Okay, fair enough, but if they are publishing high-priced, low-quality garbage while driving away higher-quality, lower-priced writers one has to ask: Who’s watching the gate? Who are they really keeping out? What’s the value of what they are letting in? And, if they are not consistently nurturing, producing and publishing quality than what’s the value in having gatekeepers? Because you can’t have it both ways. You cannot argue that gatekeepers serve a necessary function then have it be okay for those gatekeepers to produce garbage. Because the assumption that traditional publishers are producing quality while “unmediated” sources are producing nothing but junk is not entirely accurate.
Call me crazy. Call me wrong. Call me an elitist. Just stick it in your flash drive for future reference and check that file five or ten years from now and see what’s what.
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