Hypocrisy, Jealousy and Google Books
For the past few years, one of the most controversial subjects in the digital realm has been Google’s plan to collect, scan and digitize the world’s books into a vast virtual library. It is probably one of the most ambitious projects since the construction of the Library of Alexandria. The settlement of a dispute between Google and the Author’s Guild has exposed some legitimate concerns from well-meaning groups as well as some jealousy and hypocrisy from Google’s competition.
Most of the criticism is focused on three key areas: alleged copyright infringement, privacy concerns and concerns over the exploitation of orphan works.
Copyright
Opponents of Google Books believe that Google is doing an end-run around copyright protection by designing it’s database as an “opt-out” instead of “opt-in”. While it’s technically true that “opt-out” may lead to copyright infringement on a large scale and that Google could easily address concerns by making it “opt-in” (and I suspect Judge Denny Chin will ultimately order in favor of doing this), I don’t believe “opt-out” is substantially unfair to authors. Back when I used to publish a monthly newsletter promoting my press, I would usually feature at least one item that had been previously published in one of my publications as a teaser for that publication. Given that I never knew ahead of time what piece I’d choose to reprint and close deadlines, it wasn’t practical for me to contact the writers individually to ask permission in the hopes that they’d respond in a timely fashion so I did this as an “opt-out”. I could do this because the writers I’d published were all on my mailing list so I just sent a general announcement explaining the situation and informing them if they didn’t want me to use their work all they had to do was e-mail me if they had a problem. As I recall, in the 3 years I published the newsletter, only a couple of writers expressed concerns and only one of those individuals opted-out. Obviously, Google is doing something on a far grander scale than my forgettable newsletter, but I suspect, like me, Google’s motivation is not really nefarious, but for convenience sake. Opt-out isn’t that unfair — just that opt-in is fairer to writers and I suspect that most writers, if given the option to opt-in instead of opt-ing out would be eager to take part. Indeed, a lot of authors have already chosen to allow their books to be scanned. I further suspect most writers are either indifferent to Google Books or in favor of the project as public opposition to the plan among writers has been surprisingly weak.
Privacy
This argument takes the proverbial cake and, I believe, is the weakest objection critics of Google Books are making. For one thing, critics are ignoring the fact that every time you go online, you divulge information about yourself. We accept this. That Google Books will collect information about our reading habits is a given. So does Goodreads, so does virtual bookshelf, so does Barnes and Noble.com and so does Amazon. The idea that Google collects this information to “spy” on us or sell or gift that information to governments and other third parties is fucking ridiculous. Point two is that I don’t really think the government cares that you’ve read Wuthering Heights twice or that you’ve perused a medical text on best acne treatments or whathaveyou. And since I doubt Google’s going to be scanning books on how to build incendiary devices other dangerous books, so this criticism is just paranoia run amok. Point three is that with social networking sites, email, e-tailers, etc., you cannot really address privacy concerns absolutely without dismantling the Internet altogether.
Orphaned Works
Orphan works, as previously discussed, are works that are still technically under copyright but that the creator cannot be indentified and/or located to grant permission to a third party to use. Now, I don’t believe this is as big of a problem as we are being led to believe.
Copyright is all about controlling access to intellectual property in an effort to exploit that property for commercial gain. Obviously, the greater the access to said property, the less commercially valuable. A bookstore that sells 5000 volumes a year is more valuable to the publisher and the author than a library that purchases a couple hundred new volumes a year and loans out to 5000 or so patrons. But one could argue that, while the library is less valuable to the author or publisher, it’s much more valuable to society at large because it exposes people to books who couldn’t otherwise afford books thus increasing the number of educated readers. One could further argue that our Founding Fathers intended the latter by intentionally limiting the former. Back in the day, copyright protection only last for a certain amount of time and then the work entered the public domain. These days, what usually happens is that the author’s literary estate is incorporated and representatives of that estate renew the copyright before it expires, thus keeping the work out of the public domain indefinitely. These estates in collusion with the publishers (which are almost entirely own by big media conglomerates) have been fighting against limits to copyright for years. In fact, modern copyright law has been less interested in protecting individual authors and serving the public interest and more about protecting the commercial interests of big media companies like Disney and Rupert Murdoch’s empire. To the extent that orphan works is a problem, it’s a problem created by extending copyright far beyond it’s natural lifecycle. Until Congress is able to clearly define what criteria constitutes a fair and reasonable search to identify the copyright owners of Orphan Works and sets a clear statute of limitation on orphan work status before such a work automatically falls into the public domain, the problem will inevitably become a bigger problem in the future. And if it is true that Google’s remedy to the problem is inadequate, their book registry is at least an improvement over similar proposals in the flawed attempts by Congress to address the problem in the Shawn Bentley Act.
My own assessment is the Google Books settlement is more good than bad. Microsoft only opposes it because they have failed miserably in creating a successful competing search engine and are against anything that enhances Google’s value in that arena. Sour grapes if you ask me, because Google isn’t preventing Microsoft from building a better search engine. Nor does Google’s book project preclude anyone else from doing it.
Publishers and literary agents naturally hate it because they see it as a threat to their bottom line and their level of control. Amazon and Barnes and Noble are against it largely for the same reason. This isn’t necessarily true, but that remains to be seen how this will play-out once the project progresses to its next phase. It could prove to be the opposite for publishers and online booksellers.
Certain foreign countries are against it. Europe because there is a competing book scanning project in the works. Asia is up in arms. 15 authors from India filed objections. China also objects. Since when do Asian countries care about copyright? I think this is funny considering that Asian countries are the biggest culprits when it comes to pirating English language books, including American bestsellers. And they’re worried about Google? They should be grateful to Google for providing access to writers most of us have never heard of.
So, I’m thinking, yes, let Google do books. I personally see the Google library as a great leveler of the digital playing field. Let’s give it a chance to succeed.
Helping Writers Spend Their Money
The other night, unable to sleep, I found myself flipping channels. I came across this infomercial for adult acne treatments. You know the ones I mean — they get a couple of actress/models who probably have never had a serious skin problem in their lives. But they ugly them up for a before shot and then show an "after" shot, after allegedly using the product in question. These programs, much like most other advertisements are selling not the product so much as the idea that the product will somehow help us losers fulfill our wildest dreams. That’s the beauty of commercials. Doesn’t matter whether the product does what it’s supposed to do or not — only that we believe in it’s mojo.
Such is the path of the writing guru. You get a guy — usually a failed writer or moderately successful writer, who sells you, the novice writer, the idea that he can teach you everything you need to know to make you into a successful writer. Whether they call themselves gurus or coaches or mentors, it’s the same deal. You pay them for their sage wisdom. Gurmeet Mattu the semi-successful Scot-Indian playwright (known in the U.S. mostly for his articles posted on various content mill websites) has claimed that a good writing guru such as himself can "shave five years" the novice writer’s struggle. He runs a Guru service called ScriptSchool where he offers "training modules" on every genre of writing you can imagine. Of course, the website, itself, hardly looks professional, which should serve as warning sign to would-be clients, because if he isn’t successful enough to manage a website looks good and organizes its content in a professional, usable manner, you have to question just how this guy can help you become a successful professional. I’m not saying that Mattu is not successful in Scotland, but I do wonder how much of his income is derived from exploiting the hopes of wannabe writers.
Well, you know how I feel about these writing gurus. Creativity coaching, whatever you want to call it. How many truly successful writers do you know who got their start working with these clowns? I know lots of writers — some more successful than others, and I can’t think of one of them who has ever been a client of a creativity coach. And what about some famous writers, huh? Stephen King? No way. Paul Auster? Nope. Cormac McCarthy? Hell no! It’s a scam. It’s a scam. It’s a scam.
Oh, Poor You!
I’m a 25 year veteran author and small press publisher with both a New York and small press track record. Agin, like many who spout the "Hateful publishers are to blame" argument, has no obvious knowledge of publishing. 1. Publishers lose money on most books and make a very narrow profit margin on the rest. 2. The machinery involved in writing, editing, designing and marketing a book REMAINS whether the book is an eBook or not 3. Distributors and wholesalers make a far bigger cut on profits than authors and publishers do 4. Few in publishing decry the existence of eBooks or believe they’re going away; Agin seems to have missed a lot of info on the ramping up of eBook departments at major houses, which began many years ago. 5. the issue is readers and ignorant anti-commerce proponents who want content to be free 6. Content is not created by magic, without cost, effort, investment and a need to pay the bills 7. All we want, as publishers and authors, is to be fairly compensated for our work, and not see it given away or stolen. —Deb Smith, Bell Bridge Books
The above comment is from the Kindle Armageddon post I blogged about yesterday. Far be it for me to argue with a woman who is a "25 year veteran" of publishing and writing, but I think I will anyway. Deborah Smith’s angry, whiny comments echo those of many in publishing in recent days. I probably should respond to these point-by-point lest I be misunderstood:
1. Yes, you are right when you say that publishers lose money on most books — but why? Could it possibly have anything to do with with seven-figure book deals for Lying fucktard politicians and fake-ass reality-show celebs with their autobiographies about their sex tapes and addictions to weight loss pills and the like? Could it have anything to do with the failed payola schemes for some books while at the same time not fully investing themselves in books they cannot pre-sell— books that wind-up being remaindered off into oblivion before they even have a solid chance to shine. Could it possibly have something to do with the fact that an ungodly number of books published each year are complete and utter crap? <cough-cough. . .Dan Brown … cough-cough> I’m just saying.
2. The machinery involved in writing, editing, designing and marketing a book is factored into the budget. The editor gets paid a salary — he does not get paid by the job unless he is freelance, nor does he get paid twice for editing an eBook. Writers get paid according to whatever deal their agents strike with the publisher. They get paid an advance and they get royalties on sales, but let’s not pretend that a printed book is the same as the eBook. Even printed books don’t cost as much to produce as they used to. eBooks don’t get the same level of marketing as printed books and you damn well know it. There is no cost for printing or warehousing eBooks. Being as you are a publisher, how much does it cost you to produce and market an eBook? I’m not talking about the printed book, I’m talking specifically about the digital version. If you can tell me with a straight face that your per unit/download cost for an eBook is anywhere near what a printed book cost, I’d have to call you a liar.
3. True, wholesalers and distributors usually get 55% of a printed book. But, whereas the cost of shipping, warehousing and returns are coming out of the publisher’s end. There are no such costs with digital products and the cost of storing files usually comes out of the distributor/seller’s end or is, at very most, a nominal expense for the publisher. So, again, you’re being a bit disingenuous by equating eBooks with printed books.
4. Name one major publisher or writer who is dancing in the streets celebrating eBooks. Seriously, They’ve done nothing but decry the eBook. "eBooks are just a fad." "eBooks devalue the market." "eBooks mean the death of publishing." Wah-wah-wah. Sure, publishers are publishing eBooks, but only because the technology is forcing them to and readers are slowly starting to embrace that technology. Mainstream publishing is ambivalent at best when it comes to eBooks. At worst, they’d gladly see the market fail and eReaders and eBooks fade into the twilight.
5. The issue is what’s fair for readers to pay. Readers will pay for and download some content as long as the price is fair and of good quality. And yes, some eBooks should be free — like books in the public domain. Publishers shouldn’t be allowed to profit from electronic versions of public domain works — that would defeat the purpose of the public domain and is anti-democratic. Books not in the public domain are subject to the free market — and what the market will bear is what the readers will pay for content, not what publishers try to force them to pay.
6. No, writing is not magic, but readers, like it or not, are only concerned with what they choose to read, and not with paying a writers "bills". Remember, readers are important too. It is a privilege for writers to be read not necessarily the other way around. Unfortunately, writers often act like they don’t get this, like they are themselves magical and their readers just something they stepped in.
7. Don’t you realize by instituting greedy pricing policies in an effort to "be fairly compensated" you are, in effect, creating a thriving market for thieves and pirates? Piracy will almost certainly always be a small part of commercial activity, but like I said in my earlier post, if they can’t get an eBook fairly cheap, they’ll get it from someone who offers it for free and the more difficult you make it for a sustainable fair-but-cheap market to exist the larger piracy’s dark flag looms. Prohibitive pricing costs writers sales. And besides, if you are unhappy with your royalties from digital content, take it up with your publisher because I can almost guarantee you that if you think Amazon is screwing you, your publisher is probably screwing you worse.
