Only the Names Change — the Game Remains the Same
Recently, there was an interesting albeit fruitless discussion on the Outsider Writers website. The gist of the discussion was what we, as small press people, can do to distinguish ourselves from the Big media conglomerates which dominate the publishing industry. There were a variety of opinions offered — some of which I agree with and some I do not.
A big part of the problem I have with the whole discussion is that what we think of as the small press isn’t really a single unified community to begin with. It is, rather, a collection of communities, writers and presses — all with different interests and agendas.
While all small presses are independent publishers, not all independent publishers are small press. Some small presses make the right moves and grow beyond the small press. Most fail, falter and die or just remain mired in the gutter. Take Black Sparrow or Soft Skull Press. Black Sparrow started in John Martin’s garage and is now a boutique imprint owned by Rupert Murdoch’s publishing empire. Soft Skull does seven figures in sales every year. Are they small press? Not to my way of thinking. Yet, I think Soft Skull and other successful independents are what we in the small press should aspire to. But it ain’t gonna happen for most small presses. And the vast majority of small press writers and publishers won’t rise from the gutters of the small press. Many don’t even want to.
A couple of people involved in the Outsider Writers discussion hit the nail on the head when they mentioned cronyism and the lack of professionalism among small pressers. I agree with that whole-heartedly and as my regular readers know, I’ve criticized both aspects of the small press scene on this blog in the past. But how do you combat this when it’s been part of the small press since the beginning? One member of the discussion group suggested forming a “world-wide alliance”. Sure, that’ll work. I wonder if that guy even knows just how many of these “alliances” are currently operating at this very moment. The answer: too damn many. Through a series of cheap stunts and empty rhetoric these groups all claim to be fighting the big dogs of the establishment media, but really they never accomplish anything except maybe in a few cases getting their names in the newspaper — usually portrayed as the joke they are.
Those of us who’ve been involved in the small press for a long time like to kid ourselves that there was once this golden age where everything made sense and the small press was this glad happy happening scene that was a force to be reckoned with, but not really. Truth is, the small press has always pretty much been a dead-end for writers. The writers who want to be a part of the big mainstream press will continue to delude themselves that it will happen if they keep getting their name out there in small press publications, and the hardcore rebels who want nothing to do with the big dogs will continue to delude themselves that what they do matters to anyone outside their small clique of cronies. The technology has changed and the names of the players, but the game remains the same as it ever was. I’m fairly confident that the small press as we know it will continue to limp along much as it always has no better and no worse. And talking about it doesn’t change anything.
That being said, I do think small press publishers and writer can improve their odds of making a dent in the literary world if they:
The Guild of Outsider Writers – Wednesday, 30 January 2008
