A little more than a decade ago, it seemed like most of the websites on the Internet were either search engines, porn sites, or gambling sites. Well . . . ten years down the pike, Google has pretty much won the search engine wars. And, although porn will always be a major draw, a decent porn site takes some investment (you not only have to have the website, you have to pay performers, make the videos, etc.) online casino gambling is taboo in the U.S. and, besides, not every site can be Bodog.
Just a few years ago, everyone was blogging. However, it’s very hard to create a successful blog. Only a select few become really successful. So how do you create the most popular website in the world? I’ve thought a lot about this and my answer is simply that I don’t really know. I think it’s dumb luck as much as it is planning. I mean, you may have done everything right, everything the so-called experts say you should do and still fail. However, I believe if you start with a good idea, something that people are interested in, that you are passionate about, you are half-way home. So that’s number one:
1. Have a good idea. What do you care about? Is it something that other people care about? Is it something that will carry interest for a long period of time?
Also:
2. Go with talent. If you cannot design a website or write good content, find people who can.
3. Market the hell out of your website. Actually, this is good advice for me, too. I’m just too lazy to promote my own websites effectively but, hopefully, you are not. Advertise, network and shout up to the rafters. If you’re site is a blog, join blogging communities, read and respond to other bloggers. The point is, whatever kind of website you have, get the word out there.
Three simple rules, not so simple to execute (but on the other hand, it ain’t brain surgery), and perhaps you can create the most popular website in the world.
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